Collect and Connect Your Customer Experience
Creating individualized customer experiences is more than just tailoring content messaging – it's understanding how your customer connects with your brand along each step of their journey. With Sitecore data and analytics capabilities, you can collect and connect on the level that your customers demand.
Sitecore Experience Database (xDB) is a key feature of Sitecore Experience Platform that enables marketers to gain a holistic view of each person who visits your site. Together with Perficient’s strategic digital planning, we can leverage Sitecore Experience Database to create robust customer profiles that provide unique touchpoints that take interest to conversion.
Omnichannel Customer Data
Each customer is different and so is their journey with your brand. While some may connect through your website, others may connect through external apps, channels, or other devices. With Sitecore xConnect, you can collect and securely store customer data and gain a 360-degree view of their history with your brand in order to tailor future interactions. You can even export the data for additional analysis.