Personalized Digital Engagement Is Essential Yet Undervalued in Financial Services

Financial institutions are changing how they engage with customers in a way that is popularly described as “phygital.” In other words, they’re engaging through both digital and brick and mortar.

To digitally evolve with customers, companies need to migrate from legacy systems to marketing automation solutions that help support engagements that enhance the customer experience and reduce the costs to acquire and retain them.

Download our perspective to learn about the:

• Necessity of marketing automation
• Importance of reviewing and utilizing customer data
• Benefits of optimizing collected analytics
• Growing need for digital engagement