Build a DAM and Create Order From Chaos With Adobe Experience Manager Assets

Customer loyalty goes well beyond price or product today. Instead, customers are basing loyalty on their experiences with brands. To execute campaigns and create customer experiences that lead to higher conversions, digital asset management (DAM) solutions are now essential for a wide variety of organizations – not just media firms or ad agencies.

This guide will help to:

• Understand the benefits of DAM
• Recognize the need to invest in DAM
• Review best practices for DAM implementation
• Learn considerations for choosing a DAM vendor and implementation partner