Crawl, Walk, Run, Fly: Personalization With Adobe Experience Cloud
Marketing has evolved significantly over the decades – from mass-marketing through a handful of mediums to being able to target individual customers across millions of personal devices.
This guide will help you to understand:
- The basics of personalization, including common challenges
- Various personalization methods and steps to implement your strategy
- Ways to effectively measure the ROI of personalization
- How Adobe Experience Cloud solutions can support your implementation