The Digital Essentials
Digital Responsibility
Digital responsibility has evolved from data privacy and data use transparency concerns (which are now largely defined and regulated by GDPR and CCPA guidelines) to include supply chain transparency, responsible sourcing, and diversity equity and inclusion considerations.
Digital Responsibility Considerations Are Critical in Digital Strategies
Digital responsibility goes beyond data privacy considerations. Within the pillars of digital responsibility there are key considerations:
- Data Privacy: There is an assumption by customers that their information is private, safe, and protected by brands. Any breach of trust in that assumption can destroy a customer relationship forever.
- Supply Chain Transparency: This is a cornerstone of consumer trust. Where products are sourced, who is creating them, and how they are fulfilled is increasingly important to customer purchasing decisions and long-term loyalty.
- Diversity, Equity, and Inclusion: Customers are increasingly aligning with brands that share their values. Transparent DE&I policies, KPIs and progress against KPIs are critical in acquiring and retaining customers and employees.